How We Branded a New-Age Professional Discovery Platform
The brand needed to resonate with the new-age professional. People that are enterprising, youthful, and eager to connect, want to associate themselves with brands that they resonate with. Dysco is building a community of new-age professionals and needs to be able to entice individuals with its style which focuses on vibrancy and dynamism in shapes and colour. The branding had to be youthful, energetic yet possess the ability to evolve and be fluid to represent a person’s individuality.
Building a Dynamic Brand System
Dynamic branding is when certain elements of the visual language changes. Here, the logotype remains constant while the blob and colour palette vary in each collateral. A style which focuses on vibrancy and dynamism in shapes and colour. This use of colours represents passion and engagement. It shows movement and energy to bring out the eclectic nature of the brand.
Creative Direction: Vanshaj Kapur
Designers: Pragnya Venkatesh & Danish Shaikh
UI/UX Designer: Joshua Chacko