Ashtech Infotech Pvt. Ltd. is a System Integration and Services Organization. With a younger generation of leaders stepping into the company’s legacy, Ashtech was looking to rebrand to communicate this internal change. The brand’s core belief of delivering unmatched business value is represented through the upward arrow disguised as the “A” in the Ashtech logo. The use of the navy blue represents the company’s professionalism. The orange accent indicates Ashtech’s enthusiasm to work with new generation technology companies, to build new services.